How and Why Reverse Linking Will Help Your Rankinks by Michael A. Domeck

How and Why Reverse Linking Will Help Your Rankinks by Michael A. Domeck

What is "Reverse Linking"? These are links that you set up to other "relevant" web sites. You link to them but they DO NOT link to you. I classify these as my "resource" links!

I set up a separate page on my web site and call it a resource page. This is NOT a links page or a "My Favorite Links" page. This page provides external links to highly relevant resources for my visitors. Think of it as adding "free" content to your website that is contributed by the best websites around.

Who Should You Link Out To? (Reverse Links)

"who should you link to" is a very serious question and one and will have a significant impact on your future search engine placements. When you link to other highly relevant, external, sites, you are telling the Search Engines - "This site has highly appropriate content that compliments my site and it will add to my visitors overall enjoyment."

The potentially positive impact is so great there is a need for a number of
considerations when determining which web site that you should link to. Factors that must be considered in making this determination are:

1) Is the potential site's content related to your sites content? Just like a good incoming link strategy (sites linking to you), the relevance of the content found on both sites must be high. If you put a bunch of links from your site out to other websites which have completely unrelated content, the value of these links will produce negligible results. Actually they will tend to rapidly reduce the perceived value of your own site.

2) Are you trying to link to a competitor? Since we are linking "out" and we are not looking for a linking partner your ultimate interests must be considered. Do you really want to link to a site that provides the same, or very similar, products and/or services as you provide? Unless that site is willing to reciprocate with a link and they have a higher PageRank than you do that is NOT a good idea!

3) What is the PageRank of the other website? The majority of people falsely believe that outbound links hurt your SE placement. Actually the opposite is the truth. Poor link-building is the biggest cause of these misconceptions, not the actual link. Always check the PageRank assigned by Google when you are choosing whether to link to another site. Like the boost a relevant link from a high PageRank site gives to your site in the incoming links it can have a positive effect on your outbound (reverse) links. If all of your outbound links go to highly regarded sites (as seen by the search engines) and their content is complimentary to your site then these links will definitely gain you higher rankings.

Finding the Links

Where is the best place to look for links to boost your search engine placement? The best place to start looking is the search engines themselves. Searching will easily produce hundreds of "potential" links. Actually, if you did the proper initial research for your keyword and niche selection you will already have a lot of this information.

Best Practices for Reverse Linking

Here are some important considerations to make regarding how to organize those new outbound links for maximum benefit. The absolutely most important thing is to create a "Resources Page". Call it a "Resources Page", or "Additional Resources", or something similar, rather than a "Links Page". This is not only for a better consideration by the search engine but also for your visitors.

Placing the majority of these reverse (outbound) links on their own page avoids
affecting the optimization and search engine considerations of the rest of your
website. It also gives you a "page" to place all those new links on as they come in.

Each outbound link should look something like the following example linked from a lighthouse web site: "For the enthusiast this collection of unique nautical gifts is truly in a class by itself. They offer magnificently handcrafted nautical coin jewelry." The link ('Custom Nautical Jewelry') opens in a new window when the visitor clicks on it.

Each link should have a descriptive text within it (not the ambiguous "click here") and there should be a high quality description of the web site just below the link (remember presell'). If you don't know what to include as the description, just ask the site owner, they are often very pleased that you are putting so much care into the a link to their site. If you are lucky the webmaster might even suggest a reciprocal link - but let them suggest it - you do NOT suggest it.

Very Important note- Remember to have these outbound links open in a new window. If you are using the SiteBuildIt format, as opposed to uploading your own pages, then use the traffic link tool and check "Open in an new window". I am appalled at the number of websites that don't do this (Yes, I have messed up and done the same thing without thinking). You must keep the visitor in your site, even if your site is now in a browser beneath the one being viewed. You have a much higher chance, by an overwhelming 100 to 1 that the visitor will actually return to your site this way. If they leave your site, because they have clicked on one of those outbound links, then you probably want get them back since they have completely left your site.

By putting these practices into place you will shorten the time it takes for the major search engines to spider your site. But first you still have to build a content rich site and use SiteBuildIt's Analyze tool to optimize those web pages. The strategy I have provided gives your visitors even more valuable content for the search terms they are entering. Link building is the icing but without the cake 9a content rich. SE friendly site) it amounts to nothing.

Michael Domeck
www.the-best-light-houses.com
www.homefurnishingsforless.com
About the Author
The author has been working in Communications and Web development for over 15 years. He has purposely stayed away from the fancy graphics, php, cgi and Flash programming methods used on many sites. By keeping his websites simple he has constantly had his, and his clients, websites rated high in the Search Engines using the KISS method.

Search Engine Friendly Free Content by Michael A. Domeck

Search Engine Friendly Free Content by Michael A. Domeck

As you add content to your site wouldnt it be nice if it:
* Was highly relevant to your content?
* Was written for you so you could be doing other things?
* The type content that the Search Engines would rank high?
* Content that was constantly fresh and relevant for your visitors?
* The type content that makes visitors want to come back everyday to read?

If you can answer yes to just some of the above questions then you need to read on. This is a little trick I learned that only took me about five minutes to implement. With the reverse linking method I used and with this method I was able to get my page rank, with Google, from zero to 2/10 within one week of re-submitting my home page to Google.

Everywhere you turn people are talking about RSS feeds and Blogs. What if I could show you how to add an RSS feed to your site - with just a few lines of code and couple clicks of teh mouse? And what if this news feed constantly updated itself and was written just for your site? Interested?

Heres how you can do it.

Go to the site www.AnyRSS.org and follow the simple directions. The
AnyRSS is a simple but very powerful tool allowing you to generate custom RSS news feeds for any Niche subject and posting them on your site. To use the tool enter one to three, of your selected keywords, in the search box and click on the button Generate Feed Url.

In the first box is an url and in the 2nd box is a snippet of JavaScript code. Click the Test It button and look at the results it produces. If this is satisfactory then go back and copy the url and the JavaScript code to a blank text editor like notepad. Save this informationand
remember what directory you saved it in.

Go to your site and decide on what page and where on that page you want the feed to be placed. If you are using just the link then write the url link information. Cut and paste, or upload, the link to your site. Remember with this option your visitors will have to click on the link to see the information and it will be in a new window AND they have left your site temporarily.

I recommend the JavaScript code as it is more dynamic and the visitor can read the news on your page without clicking anything OR leaving your site! If you want to use the JavaScript simply cut and paste the code to the area on your page where you want it to appear and save it. If you are using Front Page, or DreamWeaver, to write your own pages, then you should already know how to insert new code into your pages.

This feed is changed every 12 hours, sometimes more often. The great part is your visitors do not need any
special readers, etc. to read this information. And, like I said it, is extremely relevant, and free content, for your site. The best of BOTH worlds!

You Deserve Success,

Michael Domeck
www.The-Best-Light-Houses.Com
www.NetBizOps.Com


About the Author
As a comunications and data consultant Mr. Domeck has helped many clients over the past 10 years build websites. Getting good Search Engine rankings has been his specialty. By testing, literally hundreds of methods, he has developed several methods that even newbies can use to get good rankings for their websites.