SEO 101 the basics of how to get to the top of the search engines by Rob Rawson

SEO 101 the basics of how to get to the top of the search engines by Rob Rawson

By Rob Rawson

Search Engine Optimization (commonly referred to as SEO) is one of the best waysto get traffic to your site. The best thing about SEO is that the traffic you get is free! If you manage to get top ten listings in a major search engine like Google, you can get hundreds or even thousands of visitors to your site.
Depending on your sites subject matter, you might even be able to start earning a significant income purely from the popularity of your site. For example, if you have a site on jokes you might be able to get a substantial amount of traffic, but youre unlikely to earn a huge income.
On the other hand, if you have a top ranking site on Google for the keyword phrase web hosting, youll be able to earn at least $1-2 million (probably more like $3-4 million) per year from that site alone. However, to get into the top 10 in Google for the phrase web hosting is extremely difficult, you would need to be a search engine pro to do it - even then, it might take you two years to get there with a team of 5 people working around the clock.
A profitable site will be based on a good keyword phrase, a good topic (or subject material) and be different enough to stand out from the competition. If you can combine these elements successfully youll increase you chances of turning a profit from your site.
Keep in mind that there are a number of niche areas where there is not so much competition but still the opportunity to make a decent profit. There are hundreds of such areas where you have the potential to earn $500-2000 per month.Well talk about keyword research and finding profitable niche areas in later issues, but for now, lets look at the basics of how to get a site to the top of the search engines.

Im going to focus on SEO for Google because its the largest (and the best) search engine which will generate the most traffic, especially if you can master all of the right optimization methods. Google has a very complicated system for determining which sites make it to the top of the search engine. There are manyfactors involved and there is no precise formula. A further consideration isthat Google often changes its formula so you cant rely on it being the same from month to month. However, there are a few key factors which are unlikely to change dramatically:
Keywords phrases should be one of the most important considerations when you are optimizing your site (remember that for each page of the site you should concentrate on one or two keyword phrases).
Keyword phrases (which you want to get to the top of the search engine for)should be well researched. For more information on researching keywords, have a look at http://www.profitpuppy.com/keyword-research.htm where you can find links to useful keyword tools.
Key factors for getting to the top of Google:
The keyword phrase in the title of the page - you should have the phrase in the title of the page.
The keyword phrase in the text of the pageyou want the keyword phrase to be up the top of the page, preferably as high up the top of the code on the page as possible. You also want the phrase repeated a few times on the page. Dont worry about how many times, just at least 3-4 times and more if you think it fits in naturally with the content of the page.
Include the keyword phrase in a large font heading with H1 tags (this may make a small difference).
Links into your site from other sites (covered in more detail below).
Links within your site (covered below).
Links to other sites (covered below).
Links into your site from other sites
This is probably the most important factor for getting good search engine
listings. You need to have good links coming into your site from other sites.

You want those links to be from popular sites that also have lots of links
coming into them. Google uses a Page Rank system which is a rough measure of how many links are coming into your site. You want links from sites that have good Page Rank. Creating 50 of your own sites and interlinking them wont increase your page ranking.
How do you get links from other sites?
The main ways are to: Create a great site that people naturally want to link to, Get an affiliate program so people can link to your site and get paid, swap links with other sites, get listed in directories such as dmoz.org and buy links from people who have sites with a high PR (Page Rank). Again, well be talking about this in more depth in another issue of the newsletter.
The most important consideration with incoming links is that you need to have the keyword phrase in the link that directs traffic to you your site. Getting listed in directories such as DMOZ (Open Directory Project) can also help you significantly in getting a good search engine ranking in Google.
Links within your site

It helps once again if you have the keyword phrase in the links to each page of your site. For example, lets say you have a site on baby products and you have one page where you are trying to optimize for the keyword phrase cheap baby supplies. You should make sure that links that come into that page have the phrase cheap baby supplies so that your links look like this: Click here for cheap baby supplies

Links to other sites
You can improve your page rank if you link to other sites that have high search engine listings for the phrase that you are trying to optimize for. Note: it can also hinder if you link to pages that are off-topic. For example, you dont want to link to a chemical arms factory from your baby supplies site.
Some other things you dont want to do (and some things that make no difference at all) are:
- Repeating the keyword phrase multiple times on the page unless it makes contextual sense.
- Placing hidden links on your sitefor example, links that are the same color as the background of the page wont be recognized by Google.
- Optimizing your site too carefullyif its obvious that you have optimized your site for Google (for example, if all your incoming links use the same keyword phrase) you may be penalized. Google looks for sites that are more natural in their structure, so if all links look the same this wont look like an organic site to Google robots and you may be penalized for it.
- Despite popular opinion, Meta tags dont really help at all. However, the description tag is important because that is the description that will appear in your listing on Google.
Finally, you may have heard of people using automated pages and or cloaked pages to get high search engine rankings in Google. Personally, I dont believein taking this approach as its a non-sustainable way of getting high search engine rankings (thats not say that some people who arent very successful at it). I know of atleast 3 highly successful companies who generate automated pages using this software http://www.profitpuppy.com/traffic. This is a sneaky way to make it to the top of of the search engine rankings, but it can work; one guy I know is earning several million dollars per year using this technique. So it can work, but as I mentioned before, I dont think its sustainable and the Google engine doesnt take kindly to it.

How do I submit my site to the search engines?
My personal philosophy is that if your site is not found naturally by following links then it is unlikely to rank in the search engines - I dont usually bother submitting to search engines.
So thats the basics of how to get to the top of the search engines. Well have a look at the more advanced stuff later on. It takes a lot of time knowledge and dedication to get there but once you master it, SEO is a fantastic way to gettraffic and make money on the web.

www.profitpuppy.com
How to get visitors for 5 cents in pay per click search engines when most people are paying 57 cents
Pay per click search engines are a great way to generate traffic. The problem is that most of the good keywords cost 50 cents or more. Here's how you can get traffic for much much less.

By Rob Rawson
This article is divided into two sections - How to get clicks for 5 cents with Google pay per click & How to get clicks for 5 cents with Overture pay per click.

I'm assuming that you understand the basics of how pay-per-click advertising works, and that you understand how Google and Overture work. If you need more information on the basics check out http://www.profitpuppy.com/pay-per-click.htm
How to get 5 cent visitors from Google
Ok, so let's start with Google. Remember that the system for Google is totally different to Overture. We are dealing with Overture and Google on this page because they are the ones that are going to drive the majority of traffic for you. It is actually much easier to get clicks for 5 cents or even lower at other pay per click search engines, but it is difficult to get very many clicks.
Basically the secret for Google is to do proper research for your keywords and find every combination of keywords that you can think of. For more information on keyword research visit http://www.profitpuppy.com/keyword-research.htm
Let's say for example that you have a site that sells wine. At the time of writing, the minimum bid on Google for "wine shop" is 57 cents and the minimum bid for "buy wine" is 35 cents. And that's just the minimum which will likely put you at the bottom of the list of 8 advertisements and get you very few clicks.
Instead, have a look at these combinations of keywords:
wine sales
wine stores
wine sale
purchase wine
discount wine
wine price
wine cheap
wine shops
order wine
wine on line
wine prices
wine club
wine cheapest
All of the above keyword combinations are available for five cents. (Although they might not last long at that price if some wine sites are reading this article!)
It doesn't matter what business you are in, there are some keywords or keyword combinations that other people have missed. I have even managed to get clicks for web hosting traffic at 5 cents per click, which is probably the most difficult area to get web traffic for.
The secret is in coming up with lots of keywords and combinations of keywords. Here are a few more ideas:
Try the pleural versions of the keyword.
Try different verb forms - make, making etc.
Try combining two keywords into one word without
spaces, for example instead of buy car try buycar
Use misspelt words
Getting clicks for 5 cents on Overture

With Overture you need a slightly different system of getting the low cost per click keywords. Basically for Overture you can only use keyword phrases that appear in the http://www.overture.com/d/USm/adcenter/tools/index.jhtml. (Click on the link Search Suggestion Tool).
For example if you have a site on Bonsai trees, when you put in the word Bonsai into the search suggestion tool, it give you the following results:
42453bonsai
13770bonsai tree
2823bonsai kitten
2169bonsai plant
1356bonsai care
and so on ...
To get clicks for 5 cents, make sure that you bid for every phrase that applies to your site. That probably won't get you in the top 3 listings which is the best pace to be. However, even if the top bid is 60 cents, and you are listed as number 35 you will still get some clicks just from the Overture search engine itself. And for keyword phrases that are right down the list, you will often be able to get a number 1, 2 or 3 listing for 5 cents.

www.profitpuppy.com

About the Author
info@profitpuppy.com

Using ClickTracks by Philippa Gamse, CMC

Using ClickTracks by Philippa Gamse, CMC

Part 1: Getting Started

If you're just getting started with ClickTracks, you'll find it's a very versatile tool. It presents information by overlaying it on your actual Web pages. It also allows you to create reports "on the fly" so that you can look at your visitors' behaviour on your site in very different and detailed ways.

But if analyzing Web metrics is new to you, the charts, figures and mass of potential data can still be quite overwhelming. It's helpful to have some starting points and questions in mind as you study the reports so that you can find the most useful information.

This article offers some ideas and examples to spark your thinking:

Navigation Report

This report shows you (among other things) how many visitors clicked on each link, and how long they spent on this page.

If you have links that receive few or no clicks:

* Is the link image or the link text too small? * Is it in a colour that doesn't show up well or could pose problems for visitors with visual impairments? * Is it badly placed or hard to find on the page? * Is it too far down? - check the time spent on the page to get an idea of whether * visitors are reading most or all of the content. Remember that the first screenful of the page has the best chance of being seen.

If none of the above seem true:

* Is the link text confusing - perhaps the wording is different or not included on other pages? * Is the link not attractive or engaging to your visitors? * Or, is the content behind the link simply not of interest?

Links that receive many clicks:

* Should the content behind this link be highlighted even more on your site, since it is clearly of interest?

Placements to think about:

* If you have an internal search engine on your site, is it linked in a prominent place on each page? * Featured products or other items - can you increase the clicks that they receive by improving their position?

Time spent on the page:

* Does the average time on this page seem too short, especially if the page is long? - check the number of visitors who are exiting the site from this page. If a lot of people are spending a short time on a page and leaving, consider splitting the content across more pages:

* This can be especially helpful, e.g. when displaying a list of items for purchase - showing each on a separate page allows you to track which offerings are the most interesting to visitors, and to highlight them better

* Shortening pages also reduces the risk that visitors will miss items further down if they choose not to scroll

Search Report

This report shows the keywords and phrases that brought visitors to your site, broken down by individual search engines.

Which keywords or key phrases are most effective for you:

* Which search words or phrases draw the most traffic?

* Which search words or phrases result in the most time spent on your site? These are the visitors who are most engaged in your content, but what were they looking for when they came to you?

* Are there any surprises? Sometimes search engines pick up keywords from your site copy that you may not have thought of as significant - these can be valuable information about how your visitors describe or think about what you offer. A lot of demand for something on your site can give you ideas for enhancing or expanding your products and services.

Which search engines are the most effective?

* If your site is optimized for one search engine in particular, is that engine bringing you traffic? If you're paying for search engine optimization (other than pay per click), is your service providing a justifiable return on investment?

* If you have very effective keywords on one search engine, can you improve their position on others?

* Do you recognize your non search engine referrers?

* How are you linked to? Are the references to you legitimate? Are there sites that link to you that you're not comfortable with - either because they're not describing your site offerings correctly, or perhaps you simply don't want to be associated with them!

* Should you thank the referrer? Often, sites will link to you without letting you know. If you appreciate them for doing this, you can create an even stronger -and potentially more profitable relationship.

For help in creating specific ClickTracks reports, see Part 2: Labelling Options. For help in using ClickTracks to evaluate your "must-see" pages, see Part 3 of this series.

Part 2: Labelling Options

ClickTracks allows you to segment your visitors in many ways using the "Create Labels" tool. You create instant reports to answer questions about the patterns of specific types of visitor, and track their responses to your site.

Here are some ideas for using this option:

Comparing Search Engine / Non Search Engine Traffic

Visitors come to your site either from search engines, from other sites that link to you, from e-mail marketing messages or e-zines, or perhaps from their own bookmarks.

Use the ClickTracks "Create Labels" tool, and select "referred from any search engine" as your criteria to track all search engine visitors. Then, create another label using the same criteria, but select "Inverse" to identify all the visitors not referred from a search engine.

Now you can investigate:

Are search engine visitors more responsive to your site than those who find you in other ways:

* Which type of visitor spends longer on the site?

* Which type of visitor is more likely to reach one of your "goal" or "must-see" pages? (see Part 3 of this series for more on this topic).

If you have very specific keywords, then probably search engines will produce your most valuable traffic.

However, if you are publishing content on external sites that link to you, visitors from these sites may be more valuable than those from search engines, since they already know about your products or services, maybe have read something that you've written, and are more ready to do business with you.

Comparing Short / Long Visits

Looking at the amount of time spent on your site can give clues as to how well it's meeting visitor expectations and engaging their interest.

Use the ClickTracks "Create Labels" tool, and select "had a certain session length" combined with "at most 5 seconds" as your criteria to track people who left your site almost immediately. Then, create another label using the same criteria, but select "at least 60 seconds" (or your preference) to identify all the visitors who spent some significant time on your site.

Now you can investigate:

Which are your best performing keywords and referrers:

* Which keywords and referring sites result in long visits?

* Which result in short visits?

If you have a lot of traffic from certain keywords, but these result in very short visit lengths, check the landing pages for those searches (see Part 3 of this series for more on this topic). It may be that the first page that visitors see is not meeting their expectations, and should be modified.

If you have keywords that are very successful in generating visitors who stay on your site, check that you've optimized them for as many search engines as possible.

Which pages do the people who stay on your site (long visits) see:

* Which pages engage your visitors the most? (check the time spent on the page from the Navigation report). Then ensure that you have appropriate calls to action on these pages to drive your traffic to the next step, so that visitors are not leaving from these points.

* Are these pages attracting enough traffic?

If you have pages which are clearly successful once you've got visitors to them, are there ways to increase the number of people who see them? Is the navigation to these pages sufficiently attractive from other parts of your site? Should they be better positioned?

For help in using ClickTracks to evaluate your "must-see" pages, see Part 3 of this series.

Part 3: Evaluating Critical Pages

Landing Pages

It's important to know the exact pages of your site that the various search engines link to for each of your major keywords and phrases. These are called "landing pages", and are the first pages that visitors see when they click on search results.

Landing pages are critical for initial impressions and credibility, especially for people who are not familiar with your business. It's also important to ensure that these pages fulfill the visitors' expectations based on their search terms.

Use the ClickTracks "Create Labels" tool, and select "used a certain search engine query" combined with the keyword or phrase as your criteria to track people who came to your site with that search.

Now you can investigate:

What are the Top Entry Pages (i.e. "Landing Pages") for this search term:

* Is the search term included in the page content? Often, visitors will be looking for their keywords to confirm that they're in the right place. If your page doesn't seem relevant to them, they'll leave.

Combine the landing page information with Top Exit Pages or Short Visits for this term for clues as to whether your landing page is sufficiently engaging.

Does the Landing Page drive visitors into the rest of your site:

* If you do have relevant content on the page, but visitors still leave, could there be other reasons for their lack of engagement?

Landing pages are also those that you link to in your e-mail marketing messages - and again, are the first thing that the reader sees when they click through from one of your campaigns.

Often, site owners assume that every visitor sees their home page, which is the primary means of navigation. Your landing pages are the first that visitors will see, so they need to act as mini-home pages too.

Use this information about what visitors are seeking when they arrive at your site and what their expectations may be to direct them to other pages that will meet their needs.

Goal or "Must-See" Pages

The key pages on your site where people make decisions to buy a product, download a sample, subscribe to your newsletter, etc are known as "goal" or "must-see" pages. These are the places to which you drive your traffic to in order to achieve your site objectives.

Use the ClickTracks "Create Labels" tool, and select "visited a certain page" combined with your goal page name as your criteria to track people who visited that page.

Now you can investigate:

Is this page hard to find?

* Do visitors take a long time to reach this page? (check the average time to the page from the Navigation report)

* Are there other "must-see" pages that are critical on the path to this page? (check the "Previous Page" information in the Navigation report)

These findings can give you ideas for improving the navigation to, and positioning of your "Goal Page".

Does how the visitor found your site affect the success of the "Goal Page"?

* Are there critical keyword searches or referring URL's that generate better traffic in reaching your goal?

Combine this information with your most effective keywords data to ensure that you're paying for the best return on investment in generating quality traffic.

(c) Philippa Gamse. All rights reserved.
About the Author
Philippa Gamse, CyberSpeaker, is a Web strategy consultant and professional speaker. To shed more light on your own web traffic contact Philippa at (831) 465-0317 or at pgamse@CyberSpeaker.com and visit her Web site at http://www.CyberSpeaker.com for more articles and resources.

Amsterdam firm of webwriters reveals how they got their PR-3 listing in Google by Angelique van Engelen

Amsterdam firm of webwriters reveals how they got their PR-3 listing in Google by Angelique van Engelen

Case study into ContentClix keywords reveals
-how we got listed in the search engines
-achieved PR-3 listing in Google
-and several PR-1 listings in others;

This a shameless marketing article but we're hard faced enough to take on the odds you're going to read it A-Z. It is the story of how we ended up in the top echelons of major search engines.

The website in question is www.contentClix.com . this one. We -the five of us- live together in a big, crooked house overlooking the lovely canals in Amsterdam and when we dont play table tennis, we write long, short, medium and stupendously superfluous copy for a variety of international websites who generally are on the lookout for content thats crisp and freshly European.

Short sentences for instructional copy. Long ones that everyone can still get their head around by the time the last i has been dotted for the rest.

We ourselves did not set out to reach top rankings in any overly organised way. That's why we had so much fun doing the research into the issue. And we've become totally addicted to finding out what are the best tools out there to really go about achieving effectiveness.

To be entirely clear, the contentclix web presence is nothing more than ten pages, with a total of 19 incoming links as of today. We have not purchased expensive keywords nor did we advertise ourselves anywhere or use any seo gimmickry.

So here we go, this is our report of our post-search engine listing internal inquiry into our mysterious jackpot hit. ContentClix has a list of 22 keywords. (ContentClix, content clix, clix, content clicks, clicks, writing, website content, copywriting, ghostwriting, copywriter, ghostwriter, advertising copywriter, creative labs, creative writing, story writing, editorial, editing services, journalism, reporting, freelance writer, freelance writing, writing resources).

We chose these initially because we feel they describe our business accurately and we think that these are the words that spring to mind first when you are looking to find a bunch of copywriters like us. We included our name because somebody said we had to.

ContentClix is a bland name. On purpose, because we believe that having a posh name is stupid, an overly arty one pretentious. After weeks of not being able to decide, one early Monday morning following a frantic work weekend because wed missed deadline after deadline for a big account, all five of us agreed that having a practical, functional name would remind us to put in some work hours while we are here.

(We were going to be named 038 at first but it appears to be a number quite well known in chemistry, referring to a mineral known as strontium which in this countrys language is like shittium in English so that was a no no, mostly regretted by our office molecule clixy who is responsible for our blog, the url well advertise soon enough.)

How did we find out where we actually ranked in the search engines? We ran a search on a tool that's most widely used by professional seo's to check backlinks to websites. It's called www.marketleap.com. A very appropriate name for the venture, because it made us literally leap.

Another site offers free google page rank checks and probability checks of your site. This is what it said about us: "Results: Your current Google PageRank is 3. Based on our calculations, we predict your future PageRank after the next Google update will be 3, an increase of 2.63%". That was enough for us to be totally intrigues as to how things actually work in reality with the search engines. Call us dopey, but our expertise lies in writing sales texts, not search engines.

Using a trial version of the keyword specialist boyz at www.wordtracker.com, we set out on our quest to see what's so special about them. Wordtracker uses the parallel browsers dogpile and metacrawler to simulate queries that people run on the largest search engines.

Each time a user types in any of the keywords, a spider of the real life engines will be actively looking for the terms and somehow this signal is picked up by the metacrawlers too and counted by wordtracker software. It has a database with around 368 million searches from the last 60 days. These are some of the combinations of the keywords and the rankings they yield.

In quick succession, we ran these 10 arbitrary tests:

1) Entering the first half of the string of words into the search box:

ContentClix, content clix, content clicks, clicks, writing, website content, copywriting, ghostwriting, copywriter, ghostwriter, advertising copy

Yieldedthisresult:->Page 1 in Lycos, Hotbot and Alta Vista!

2) Since not many people will have heard of us it's not likely they will be typing in our name in the search engines, so we took out our name from the list: content clix, content clicks, clicks, writing, website content, copywriting, ghostwriting, copywriter, ghostwriter, advertising copy

Result:->Page 1 listings on All the web and Yahoo.

3) We get the hang of it and reduce the words one by one from then onwards yields this, even more surprising

content clicks, clicks, writing, website content, copywriting, ghostwriting, copywriter, ghostwriter, advertising copy

Result:-> All the web, Alta vista, Hotbot, Lycos

4) We are starting not to believe our eyes here. Cutting out my what we thought to be the most vital words (content and clicks within comma's) keywords:

clicks, writing, website content, copywriting, ghostwriting, copywriter, ghostwriter, advertising copy,

delivers these astounding results: -> Page one rankings on: All the Web, AltaVista, HotBot, Lycos Pro

5) The bonanza goes on:

writing, website content, copywriting, ghostwriting, copywriter, ghostwriter, advertising copy

Results -> Page 2 Altavista, Hotbot and Lycos.

6) We keep taking out the keywords:

website content, copywriting, ghostwriting, copywriter, ghostwriter, advertising copy

Result -> Page 3 all the web Alta Vista, Hotbot, Lycos and Yahoo

7) Omitting 'ghostwriter' is the death blow, in the end. This string of words delivers a no ranking in any of the search engines' top three pages:

website content, copywriting, ghostwriting, copywriter

Result -> no pr.

8) Adding the ghostwriter again:

website content, copywriting, ghostwriting, ghostwriter

Result -> a page three listing on AltaVista.

9) But when we take out the ghostwriter and ghostwriting and leave in most of our keywords, we are still very much loved by hotbot and Lycos Pro,

clicks, writing, website content, copywriting, copywriter, advertising copy

Result -> Page 3 ranking Hotbot and Lycos.

10) Let's put them on a weightloss diet. Not a good idea:

website content, copywriting, copywriter, advertising copy

Result -> no pr

11) So what happens if we enter the two hottest keywords just by themselves? Ghostwriter and ghostwriting

Result->no pr.

We can't expect people looking for us to be typing in more than two, at the most three keywords. Adding one simple word to the combination does not alter anything. Website, ghostwriting, ghostwriter yields zero results.

But exchanging website for website content lands us pages 3 again in HotBot and Lycos.

Content copywriter, ghostwriter, also zero returns. And Content writing, copywriting, ghost writing is also not giving us a PR.

So here we go, we now have some idea of where future web traffic and web clients are going to come from. Or at least so we think. Now what can we realistically expect from our wonderful page ranks? We are a copywriting business and ideally want to be seen by the advertising agencies that outsource writing to small freelance guys like us. So lets hunt those down.

They are the competition. Let's analyse them some more. It turns out soon that we need to do better to maintain the levels of euphoria that are filling the office to the brim. Marketleap shows us people in advertising with as many links as we have and that are also grouped in the category advertising and marketing. Too bad, our nearest competitor is a site named www.trendcreators.com, which does marketing research surveys and its link number is twice as high as ours. It's time to talk some more sense.

So we go back to the keyword analysis tool at keywordtracker and this is where reality hits home and we begin to understand the bigger picture some more. Running each word through the analyser (and actually completing a preliminary competitive analysis in stage 4 of the tool, which is easily missed out on) we begin to be even more bepuzzled.

A total of 18 of our keywords are words that are slightly in demand, one is wrong and three were never requested during the last 60 days (among which our name). Of the keywords that were in demand, the number of competing sites offering services on the basis of the same words in MSN was so high that deviding demand by offer -an equasion that's widely used to determine how valuable a particular keyword actually is- yields very low numbers.

The Keyword Effectiveness Index can be calculated this way for every word that's tracked and here's a quick overview of our keywords' effectiveness in the MSN search engine. A keyword term like editing services, attracted queries from 35 people over the last 60 days. That in itself is quite low, we think, but aside from this fact, companies that are listed under these keywords, our competition, amount to 35,124. The two numbers yield a KEI ratio of 0.206% for 'editing services, which indicates it is a search term not highly rated.

KEI ratios of below 10% are deemed not interesting competitionwise and are certainly not advisable to purchase, say the advertising gurus. Anything over 10% is beginning to be interesting and when you are beginning to near the top percentile, 400, youre likely generating massive traffic numbers.

Not any of the KEI ratios were above 3.5%. Lucky for us that we are in the top rankings even though the above gobbledegook is not really shedding any light on the matter so far. What's more worrying, is that we still have got to see the traffic coming. Seven guests yesterday, and thats pretty standard since the sites inception (....why lie?)

And not being able to incorporate the effect the high rankings are likely to have on the KEI in any measure accurately, we somewhat remain in the dark about just exactly how popular we will be, DESPITE OUR HIGH RANKING. With the demand for the individual keywords on the low side and competition overly present, our traffic numbers are most likely not going to be blowing the pan out any time soon.

Quick daily scans of the number of visitors with devices like www.hit-o-meter.com have confirmed this assumption so far. Even if of all the 5,000 or so queries people type in using our combined keywords over two month periods, contentclix managed to attract double the KEI ratio, this would still only mean traffic streams to our site of at the most 30 visitors at the most in a time span of 2 months.

Perhaps were bad losers, but we are starting to hate the boyz at wordtracker!

Most search engines that offer keyword buying run similar services although it's not really 100% clear if the keywords included concern queries for find free services or paid for listings.

We have yet to see what difference it makes for us to have a PR and we'd be more than happy to update you on our progress!

For the time being, all we can attribute the rankings to is our outstanding work. There is no other explanation, folks. Line up the work!









About the Author
Angelique van Engelen runs www.contentClix.com, an Amsterdam based freelance copywriting agency. She has lived and worked in the Middle East and London for over six years before returning to her home country, the Netherlands. She specialises in writing sales copy, feature articles and research reports.