Five Time Tested & Proven Ways To Promote Your Web Site by Lawrence Deon

Five Time Tested & Proven Ways To Promote Your Web Site by Lawrence Deon

Five Time Tested & Proven Ways To Promote Your Web Site

One of the biggest hurdles online marketers face is web site promotion. There are literally countless ways to promote online; some are good while others are a complete waste of time.

What works? Well there are several good strategies to get your message out to your niche. Each strategy will produce different results for various niches.

Contests or Sweepstakes

Holding a contest or sweepstakes is a proven way to promote your web site. You can announce your site to hundreds of web sites that list free contests and sweepstakes.

Press Releases

One of the most powerful promotion strategies is sending out press releases about your contest or sweepstakes. Ask entrants to your contest or sweepstakes if they would accept offers from your business in the future by e-mail.

Chat Rooms or Forums

Use online chat rooms to promote your web site. Find the right chat room where your targeted audience or niche would gather. Announce to everyone in the chat room something interesting or free that's offered on your web site to attract visitors.

Always be aware of chat room rules before engaging the visitors in a sales pitch that could be considered spam.

Cross promotional enterprising

Cross promote or joint venture your web site with other sites.

I try to find other web sites that have the same target audience, but are not in direct competition with my business. Its a sure fire method of increasing my exposure to qualified prospects.
Cross promotional enterprising with other businesses will increases your online exposure, sales, and helps beat your competition to the top of the search engine results pages.

It doesnt matter what your promoting youll find businesses to cross promote and joint venture with all over the Internet.

Traffic Generators

You can easily promote your web site by using traffic generators. Im not talking about magic bullets or hocus pocus schemes either.

They could be free e-zines, a service, e-book or contest etc. Giving away traffic generators gives you the opportunity to get free advertising by including your ad on them.

Take it one step further and make it viral. Write a short ebook and give away the distribution rights. Other webmasters are generally receptive to promote quality content! .

I sweetened the deal for my subscribers by adding a viral ebook, PPC Cash Bonanza and an issue-by-issue contest for free advertising in my newsletter, the Ranking Report.

There are literally hundreds of online directories that will also let you submit your freebie information. Remember; let other people give away your traffic generators.

Email Discussion Groups

Posting messages to e-mail discussion lists is another great way to promote your web site.

An e-mail discussion list is a group of people connected together via e-mail that can communicate with one another.

When you post a message to a list always make sure you include your signature file at the end. Include an attention getting sentence why they should visit your web site. Just like a headline. Make it provocative and compelling!

There are many more ways to promote your website. If one of these methods doesnt work for you find another, but whatever you do do something.

Once you've committed to taking action everything you do online from sending emails to blogging or even just surfing the web, should be motivated towards producing more visitors to your web site and referring prospects through promotional means.

Do nothing get nothing, do a little & get a lot!

About the Author
Lawrence Deon is an SEO/SEM Consultant and author of the popular search engine optimization and marketing model Ranking Your Way To The Bank. http://www.rankingyourwaytothebank.com

Tons of Top 10 Rankings Guaranteed by John Gergye

Tons of Top 10 Rankings Guaranteed by John Gergye

Okay I admit it. I was kidding. I can't guarantee top 10 search engine rankings any more than the next guy.

But hold on. Before you click away in disgust I believe I've got the next best thing. That all but guarantees you'll get top 10 rankings. Lots of them. For next to nothing. So you might want to stick around and find out what this is all about.

You see to hear some tell it a top 10 ranking is a shoo in. A gimme. A piece of cake.

Must be since Google Adwords are crammed with all sorts of beckoning, come hither ads that suggest as much.

Now admittedly in any food chain even the bottom feeders play a role in the big scheme of things. But I don't know. Such pitches may be hard for the typical traffic starved newbie to resist. I mean these ads suggest for a mere $49, $69 or $99 you'll be rolling in top 10 rankings in no time.

The sad truth is you may indeed land some top 10 rankings. But they won't be for keywords that produce much if any traffic. And if you don't get any traffic what good are the top 10 rankings?

Still, let's not be so hasty. While I'm not advocating anyone plunk down hard earned cash in the hopes of landing high search engine rankings for competitive keywords, hidden in the hype is a low cost strategy. In other words there's a way to make this work. If you know how. And you will in about 60 seconds.

Here's all you do.

Simply fire up Wordtracker. (A subscription is about $8 for a day.) Start looking for related keywords by doing a search for a broad, general, generic keyword in your niche. Then drill down and dig up all the related "exact" keyword phrases that have 9 or fewer competing pages. All that's left is to optimize a page on your site for each one and presto chango! A top 10 ranking!

See? A surefire formula for guaranteed top 10 rankings. Brain dead simple too.

Now I call such search terms "orphan keywords". Orphans because the search volume is so low they are all but ignored by the fat cats intent on landing the big fish -- a.k.a. high rankings for terms that get hundreds of searches a day.

That fact makes these orphans super simple to rank in the top 10 for. Especially since many of the competing pages aren't even optimized the least little bit.

But hold on. Let's not high five all around just yet. There's a tradeoff. As I suggested lack of competition is a sure sign such terms aren't searched for often. Maybe no more than a mere handful of times each day in Google.

Okay so how do we make lemonade out of those lemons?

The best way to make this tactic work is to find a ton of these terms. And don't worry. Most niches are loaded with orphan keywords.

Then here's your next step. Simply create content pages that each focus on two, or at most three, of these small fry.

Put up 100 such pages and you've probably got 250 of these 9 or fewer competing pages phrases covered.

To get to 100 pages all you do is create four pages a day - five days a week. If you miss a day make it up over the weekend. But by the end of five weeks you'll have 100 pages hard at work for you. Now that's not so hard now is it?

Even better these orphans come with a collective traffic jolt you wouldn't expect.

I'm looking at one list of orphan keywords that shows 309 daily searches in Google. Another came in around 513. While the orphans for a third niche had over 1876 Google searches each day according to Wordtracker!

Given all that I casually suggested this micro traffic idea to a friend with an already successful web site. In other words he wasn't hurting for traffic. Which made this a no lose proposition for him to test.

About four weeks later he excitedly reported his traffic had doubled! That's right doubled. That got my attention. Should get yours too. Because this orphan keyword strategy is a surefire way to get top 10 rankings for a whole host of lesser keyword phrases. Giving you near exclusive access to the traffic that comes with them. While leaving the bruising battles for the hyper competitive terms to someone else.

Pretty clever, huh? Absolutely.

About the Author
John Gergye shares more ideas like this in his recently updated eBook "Traffic From Google in 35 Days". Find out more here: http://www.traffic-test-tube.com/j/tfg35cl.shtml/ Or test your search engine IQ by taking his seo quiz http://www.traffic-test-tube.com/search-engine-quiz.shtml/ and get the free special report "Coming Out On Top".

Google PageRank Explained by Tony Zhu

Google PageRank Explained by Tony Zhu

1. What is PageRank?

Here is what Google says:
" PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important."
Click here for more...
In other words, PageRank is simply a mechanical algorithm by Google that attempts to evaluate the importance of your website larged based on the amount and quality of backlinks your website have. For the more intellectual crowds out there, check out The PageRank Citation Ranking: Bringing Order to the Web.
2. How do I check the PR of a webpage?

If you use Internet Explorer, download and install the Google Toolbar. There will be a green ind icator on the toolbar that tells the PR of a particular page. Hovering your mouse over the ind icator will give you a numeric value of the PR. In addition, there are numerous tools out there that will check the PR of a page without the toolbar. If you use Mozilla Firefox, you can install the PageRank Checker extention.
3. Why do I want a higher PR?

It used to be believed that a higher PR value will give you a higher position in SERPs (Search Engine Results Pages). However, this is no longer the case. As any experienced webmaster, and even Google themselves, would tell you, there are hundreds of factors that determine where your page is displayed in the results.
Google states that they do not recommend webmasters exchange links to increase their PR. They see it as trying to "game" their search engine. Lastly, many people believe that a higher PR causes Googlebot to crawl through a page more often.
4. Is it a good idea to buy links for a higher PR?

Websites with higher PR (6, 7, 8) often make money by selling links to sites with lower PR. As Google states, if they are aware that sites are selling PR instead of just advertising space (how they can differ the two I can't say or if, ind eed, they can), both the buyer and seller may be penalized. The penalty may take the form of a lower position in SERPs and/or a downgrade of PR. Thus, we recommend that you do not buy links simply for a higher PR.
5. But I still would like to improve the PR of my site. What should I do?

First of all, sites don't have PR, pages do. (hence the name Page Rank) Therefore, it is possible for an internal page to have a higher PR than the homepage. In order to get PR, the only way is to get links to it. Incoming backlink from a page with a higher PR is more valuable than incoming a backlink from a page with a lower PR. In addition, the PageRank that a link "gives" is spread out between the number of links on the page. For example, a backlink from a PR4 page with only two links on the page can be more valuable than a backlink from a PR7 page with fifty links on the page.
6. How many links would I need to get my homepage to PR7?

The answer to this question varies greatly between different sites. Sometimes a couple links from other PR7 or PR8 pages will do. On the other hand, you may need hundreds of backlinks from PR3 or PR4 pages.
7. I've acquired many backlinks to my site. Why isn't my PR improving?

There are many reasons why you may not be seeing the results. First of all, if you see PR5 for a page, the real PR may be PR5.0000 to PR5.9999. You have no way of knowing the exact PR of your site. Thus, you are simply not seeing the results. Secondly, Google might have done a PR algorithm update. Lastly, the PR of the pages that are giving you incoming backlinks might have changes, thus changing your PR as well.
8. How often do PR change?

Results may vary (a week to six months).
9. Why is my PR in the Google Directory different than my toolbar PR?

Google uses a different scale for measuring PageRank in the Google Directory.
10. Why is it so much harder to go from PR6 to PR7 than from PR5 to PR6?

Google Pa geRank value goes up logarithmically. (i.e. going from PR9 to PR10 may look like the same as going from PR1 to PR2, but is actually 1000 times more difficult). The exact logarithmic scale is unknown, but there has been speculation that it may be around 5. (i.e. going from PR2 to PR3 is 5 times more difficult than going from PR1 to PR2)
11. I just lost all my PR!

Don't panic just yet! Check to see if your PR is white-barred or grey-barred (white or grey in the PR ind icator). If it is white barred, then your PR will probably come back. However, if your PR is greyed, then it means that Google saw your site as having used unethical SEO techniques (e.g. selling/buying PR, keyword stuffing). Also, Google sees http://example.com/abc.htm and http://www.example.com/abc.htm as two different pages. In this case, the PR of the page is spread between these two UR Ls.
12. If PR is virtually useless, then why is it so expensive to "buy"?

Over the years there have been many misconceptions about PR. Sites with higher PR claim that PR is valuable so that they can make more money selling links. Gradually, the misconceptions quietly built up.
13. What's up with the PageRank formula I see on the Net?

You may have seen a formula to determine PR. I cannot say that the formula is untrue, but it's the implementation of the formula that is in question. Just remember, the Internet is NOT all about PageRank!

About the Author
Tony Zhu is the owner of an online business resource website, InaWhim.com, the largest free resource for the new and experienced home business owner. At InaWhim.com, you will find massive listings of paid survey companies, products with free resell rights, exclusive quality articles, friendly community, and much more. Everything FREE!