Wednesday, April 13, 2005

Why Traffic Touts and List Pushers Are Bad For Your Business by Charles Kangethe



Why Traffic Touts and List Pushers Are Bad For Your Business
Simply Easier Marketing - Part 2 of 3.
----------------------------------------------------------------

(c) 2004 Charles Kangethe
-------------------------

In this Article we look at the second competitive advantage of
successful Internet Marketers - Warm Traffic and True O'pt-In
Lists.

Good, Bad and Ugly Traffic
--------------------------

Marketing depends heavily on the type of Traffic you attract.

* Untargeted Traffic

Similar to Traffic passing high street shops in vehicles.

This Traffic is of very little use.

* Targeted Traffic

Similar to people window shopping on the high street.

There is a chance that if the products appeal, they will walk
in to get a better look. Competition from other shops, for this
type of Traffic is very high.

* Warm Traffic

Similar to browsers who walk into the high street shops to
"Touch and Feel" the merchandise.

Your best prospects and chances of sales come from this group.

=> Sidebar - What Traffic Touts don't want you to know
* They can and will sell you untargeted and targeted Traffic.

* Very few can deliver warm Traffic!
Sidebar - What Traffic Touts don't want you to know
* Page Impressions with no filter deliver untargeted Traffic!

* Page Impressions with filters result in untargeted to
targeted Traffic. You have to buy big Traffic volumes to
convert a small percentage into warm Traffic.
Sidebar - What List Pushers don't want you to know
You have no easily checked evidence of :
* How long ago the names were obtained
* Where the names were culled from
* Which competitors have the same names
* A genuine interest in your offer from the list
Sidebar
* The two strategies above will create Warm Traffic
in volume and help you build responsive True O'pt-In lists. The
Paid route will deliver results faster. The F'ree route will
deliver Volume.
http://www.anysurf.com - Practice for low cost on this engine
=> http://www.payperclicktools.com - Information on PPC
=> http://www.payperclicksearchengines.com - PPC directory

Simply Easier Marketing 1 - First Competitive Advantage
=> http://www.simplyeasier.com/ownarticles.html - HTML version
=> http://www.simplyeasier.com/articles/affiliates.txt - Text
Version

How To Build An O'pt-In List F'ree e-course
=> http://www.simplyeasier.com/Optin heOptinstrategy/

Build True O'pt-In Lists with intellectual and emotional triggers
=> http://www.simplyeasier.com/21mm

An unusual Cost Per Action Solution
=> http://www.simplyeasier.com/articles/radio.txt

Syndicate yourself with F'ree Press Releases and articles
=> http://www.simplyeasier.com/articles/press.txt
=> http://www.simplyeasier.com/articles/how2write.txt

Build Search Engine and People Friendly Web Content Pages
=> http://www.trafficequalizer.com
=> http://www.rankingpower.com

Other relevant articles:

All Website Traffic Is Not Created Equal By Angela Wu (c) 2004
http://onlinebusinessbasics.com/article.html

Ten Tips to the Top of the Search Engines By (c) 2004 Jill
Whalen http://www.highrankings.com

------------------------------------------------------------
Charles Kangethe of http://www.simplyeasier.com is a leading new
wave marketer and a published author from England. The "Simply
Easier" brand name is your guarantee of high value, quality
Marketing Products, Services and Resources.
------------------------------------------------------------

About the Author
Charles Kangethe of http://www.simplyeasier.com is a leading new wave marketer and a published author from England. The "Simply Easier" brand name is your guarantee of high value, quality Marketing Products, Services and Resources.