What you need to know about Google's new AdWords affiliate policy. by Rolf Arne Trondhjem

What you need to know about Google's new AdWords affiliate policy. by Rolf Arne Trondhjem

A lot of affiliates are selling other people's products with AdWords.
This has been known as easy money, since no website is required.
All you need is a ClickBank ID and you have over 10.000 products
to offer your visitors.

When Google changed the affiliate policy in January,
many affiliates saw their future AdWords income vanish up in
smoke.
Simply because they didn't know how to build a web page, or a Landing page.

Webmasters and others with HTML skills said this was a great thing, because now they "got rid of" a lot of competition.

And this is correct.

Since Google now accept only one ad from a top domain, you really
have only 2 options:

1. Start creating your own landing pages
2. Hope your ads have the best CTR, so Google choose your ad instead
of all the others selling the same product.

What about those landing pages?

Tests I have been doing shows that in some cases only 50% of the
visitors click on to the sales page.
This actually means that you have to send twice as much visitors
as before to make the same amount of sales!

What should a good landing page look like?

At least it has to list all the benefits for the product you
are promoting.
You should consider collecting the email-address from the visitor
before he or she moves on. If you do so you can send them follow-up
emails.

But, the most effective technique I have found is to offer your
visitors a bonus if they buy the product through your link.
Simply tell them to send you an email after they have made the
purchase and that you will send them the download-link as soon
as you have confirmed the purchase.

For best results, your bonus should be something related to your
product.

Since you probably are not able to have a 100% CTR from your
Landing page to your sales page, here are a couple of things
you should consider:

1. Don't sell products that pay less than $20 commission.
2. Turn off "Content Network" in your campaign settings.

When you have to send more visitors to your landing
page, you cannot afford to buy low-targeted traffic.

Happy AdWording!

Rolf Arne Trondhjem
"The AdWords Junkie"


About the Author
"The AdWords Junkie", Rolf Arne Trondhjem, has been selling
products on Adwords for a long time.
His new membership page is offering affiliates landing pages
and advanced training in mastering the AdWords program.
http://www.adwords-rescue.com

Tips for maximizing the effectiveness of your PPC ad campaigns by Hamoon Arbabi

Tips for maximizing the effectiveness of your PPC ad campaigns by Hamoon Arbabi

1 - Write clear and concise ad copy that tells the potential customers EXACTLY what they will find after the link is clicked.
Since you have to pay cash for each and every click, you want to limit the clicks to those people who are truly interested in what you're offering!

2 - Be creative with the keywords but be precise in the ad copy.
While you want the ad copy to be very precise in describing your offer, you want as many people as possible to see the ad in the first place. Using several variations of the wording in your key phrases and synonyms for your keywords you can ensure that your ad will be displayed for a wide variety of search terms. Then your laser-targeted ad copy will "weed out" those who just aren't interested in your particular offer.

3 - Link the ad to the EXACT landing page of the offer described in the ad, NEVER to your home page.
If your prospects have to search for a link to the offer, they simply won't do it in most cases. The web is all about instant gratification, and the "back button" is used extensively when people click on a link only to find something that wasn't described in the ad.

4 - Test, test, and then test some more!
The key to maximizing the ROI of any ad campaign is testing, and PPC is no different. Set up test campaigns using various keywords/phrases and different ad copy. Analyze the results after a few days, and then drop the ads that perform poorly and expand the ones that do well.

5 - Experiment with the bid prices for your keywords.
For example, you might well find that a bid of $0.35 results in almost as many clicks (and customers) as a bid of $0.55! This means you save 20 cents on each and every click! Remember, your ad doesn't have to be displayed in the top position for it to be effective.

Good luck.

------------------------------------
Hamoon Arbabi
You can find more about PPC search engines, Search Engine Optimization (SEO), Link-exchange, Marketing tactics, Business opportunities, Services, Tools and... in http://homebusiness.nexuswebs.net


About the Author
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