E-Books and Web Site Promotion by Rich Brunelle

E-Books and Web Site Promotion by Rich Brunelle

Preparation and Distribution of E-Books covering topics of interest relevant to your products or services gives you both a method to introduce yourself and a media for sales promotion.

A web site that sells floor stripper might make an E-Book that tells the reader how to properly strip a floor. Publishing your catalog or product manual as an e-book is another consideration. There are many uses for e-books.

The strongest use of an e-book is as a give-away FREEBIE item. It also is an excellent web site promotion tool. Imagine how many people would visit Wal-Marts site and download their weekly sale flyer if it was available. Now consider the possibility of preparing that same sales flyer for print publishing and using it to publish it as an e-book. It's possible. So why not do both?

Anything that you might put in print or publish to the Internet, can just as easily be used to publish yourself an e-book.

Now consider the additional advertisement value. Not only can your e-book carry the content written within, but it can carry your advertisement of anything also. It can also carry your on-line order form and a link back to your web site. And, even carry other peoples ads.

The e-book is by far one of the most flexible marketing tools available today. Understanding why it hasn't become more widely used is hard to ascertain. But, if you have not yet considered the use you may find for an e-book, you should.

Remember, after you prepare your e-book to submit your link information for it to our e-book directory and add it to our Downloads page.

Other Downloadables:

Other downloadable items such as graphics, scripts, databases, spreadsheets, skins, screen-savers, and software are excellent web site promotion tools. If you design, make or manufacture anything that is unique and is a downloadable item, it is worth its weight in gold as a web site promotional item.

Again, do not forget to add your links to our site for your downloadable items. Visit http://djam-promo.com or http://datajamsinternet.com to promote your web site, product, or business.


About the Author
Rich Brunelle is CC&BW of "datajam's Internet. Visit djam-promo.com or datajam's Internet to promote your web site, product, or business.

Will Spam-Blogging Be The Death Of Blogging? by Priya Shah

Will Spam-Blogging Be The Death Of Blogging? by Priya Shah

Technorati reports that 30,000 - 40,000 new blogs are being created each day.

According to David Sifry, part of the growth of new blogs created each day is due to an increase in spam blogs.

What are spam blogs? They are fake blogs that are created by robots in order to foster link farms, attempted search engine optimization, or drive traffic through to advertising or affiliate sites.

They contain robot-generated posts made up of random words, with the title linking back to the blogger's own pages.

Many bloggers see them as a way of getting their pages indexed quickly by Google and other search engines.

Sifry estimates that about 20% of the aggregate pings Technorati receives are from spam blogs. Most of this fake blog spam comes from hosted services or from specific IP addresses.

Those in the SEO world are well aware of this. There are even services like Blogburner that encourage creation of spammy blogs and spam-pinging to get your sites indexed quickly.

As a blogging evangelist, I wholeheartedly recommend blogging as an SEO tactic. But I also emphasize that you should use your blog for more than just SEO.

At the Spam Squashing Summit, blog services decided to collaborate to report and combat blog-spamming.

Technorati currently claims to catch about 90% of spam and remove it from the index. They also notify the blog hosting operators.

But I believe that they are fighting a losing battle. As I write this there are software and robots being created that will create spam-blogs more efficiently and in ways that will be harder to detect.

The SEO "black hats" are always far ahead of the technology and safeguards that these services can put in place.

Take down a few spam-blogs and hundreds more will arise.

Blogging evangelist and PR guru, Steve Rubel, sums up this dilemma rather well on his Micropersuasion blog.
http://www.micropersuasion.com

He believes that its human nature for people to exploit new technologies, and that it's really up to the search engines to help put a stop to these by undercutting the economics of blogspam, much like they did with nofollow and comment spam.

But the trade-off is that such a move would also reduce any impact that blogs have on search results.

Fact: The more you abuse a technology, the less effective it becomes.

Spam blogging will force search engines like Google to change their ranking algorithms and eventually assign less value to links from blogs.

Unless they put in safeguards to prevent robots from taking over, its safe to assume that blogging will become less effective as an SEO tactic over time.

Of course, the spammers will then just have to find new avenues and means to spam the engines.

But why ruin a good thing in the first place? Blogs are much more than just tools for search engine optimization.

A blog can be a great tool for personal branding and building relationships with your website visitors and customers.

Instead of using blogs for spam, focus on building content-rich sites and getting high-value links to them.

Don't restrict yourself to just the SEO benefits of blogging.

Appreciate the value that blogs can add to your marketing and public relations strategy and use them the way they were meant to be used.

About the Author
Priya Shah is the CEO of eBrand360. Her areas of specialization include internet marketing, search engine optimization and business blogging. Subscribe to her free eCourse on Blogging for Marketers. This article may be reprinted as long as the resource box is left intact and all links are hyperlinked.