Using the "Da Vinci Code" to build quality one way inbound links by Jason Hulott

Using the "Da Vinci Code" to build quality one way inbound links by Jason Hulott

Sometimes you just need to look to the latest book or movie to get inspiration. One way to use these phenomena is in your online press release campaign.

See the title of this article? I practice what I preach. GRIN!

Writing press releases is a great way to attract interest about your business and get written about in the media. Don't think for one minute that the press are only interested in "real" companies. If you have a newsworthy story that is topic and an editor thinks it will benefit his readers, he/she will publish it.

Hopefully this will lead to more traffic to your site, maybe a free link from their website, and sales! Yes, one way in bound links from authority sites! Manna from heaven. You just can't buy these kinds of quality inbound links.

But how do I write press releases or more importantly how to a sustain a press release writing campaign?

Here's where the "Da Vinci Code" comes in. If you have not heard about Dan Brown's controversial book then you must have been on a desert island for the last 5 years.

It has created much controversy and I hasten to add , money , that it truly is a phenomena. A movie is due soon with Tom Hanks and Ron Howard, alledgedly.

Anyways, anything related or even mentioning the "Da Vinci Code" is snapped up. I own several "other" Da Vinci Code books on cracking the code and information on the background to the book etc etc. I don't have the t-shirt yet! Watch this space!

I have also seen a few others use the hysteria behind the book to send out a topical release about their business that ties into the book.

There was one about a restoration company who can uncover dirt and restore old paintings and furniture which was very good.

I remember there we some good dating stories around the time of Bridget Jones and also some great creative use of the Lord of the Rings Movies.

In essence, look to the media for the next big thing to try and incorporate it into your press release campaigns. Books and movies are great sources and the great thing is they are always releasing the next big blockbuster.

Remember to try and keep it related but not stupid or far fetched.

Some ideas

Movie: Troy

Idea: Make sure your virus protection software is not your achilles heel!
Idea: Beware Trojans! New Book on Virus Protection Software!

Movie: Bridget Jones

Idea: Anything Dating Related.

Also try using other news stories to generate interest. Use other major events although I would recommend most strongly that your avoid natural disasters or human suffering as a way to leverage a story. This would do your creditability damage and is quite immoral.

Anyways, good luck with your press release campaigns.

If you ever needed an excuse to go to the movies or bookstore then I have just given you the best one yet. Hey, you could even claim it as a business expense!
About the Author
Jason Hulott is author of Press Release Cash, a system to use press releases to drive traffic, boost search engine rankings , get free inbound links and generate big profits. All from one activity! Save time and effort now. Visit www.press-release-cash.com now!

Do You Want To PUmp Up Your Search Engine Rankings? by Rich Brunelle

Do You Want To PUmp Up Your Search Engine Rankings? by Rich Brunelle

Do You Want To PUmp Up Your Search Engine Rankings? by: Rich Brunelle

Tired of those low Search Engine rankings? Would you like to see your site a little higher in the Search Engine results pages? There are a few things you can do to improve your standings. It is assumed that you have already submitted your web site to the major Search Engines. You can try some of these Web Site Promotion ideas:

1.) Submit your web site to some of the Search and Link Directories. Not only does doing so add your web site information to another searchable database, but it provides you a link back to your site for Search Engines to use.

2.) Write to other web site Forums. Writing to Forums can be interesting and can be fun. But if you add a "signature" at the close of your entry that includes your web site name and URL, it then becomes web site promotion by the linkage it will create for Search Engines.

3.) Write Articles and submit them to other web sites and Free Article Exchanges. This article is an example. I will have submitted this article to at least two other places for free article exchange. As such it will be indexed and create valuable linkage beck to my web site due to my "Resource Box" at the close of this article. Then a few web sites will reprint it to their web sites and create the same linkage back to my web site. Say about one hundred reprints, one hundred invaluable links back to my web site!

4.) If you have published an e-Book or other downloadable product, submit the URL data to Search Directories and e-Book Directories, and submit the e-book itself to Download sites.

5.) Participate in bLogs. Again, this is an invaluable web site promotion method. Providing . . . that the writer includes a signature or resource box with their web site URL data included.

I know of a brand new site that was developed just to provide a linkage resource for the Internet, where you can do all of these things. Visit http://datajamsinternet.com or http://djam-promo.com today.
About the Author
Rich Brunelle is CC&BW of datajam's Internet, a collection of web sites developed to provide linkage resource as well as valuable Internet service. All Registration is free. For additional Information visit http://datajamsinternet.com , http://djam-promo.com , or email admin@djam-promo.com.