Five Key Fundamentals you need to know for a successful Search Engine Marketing Strategy by Gregg Kell

Five Key Fundamentals you need to know for a successful Search Engine Marketing Strategy by Gregg Kell

Five Key Fundamentals you need to know for a
successful Search Engine Marketing Strategy

Gregg Kell
www.web-site-design.tv



Search engine optimization or SEO is
the key to a successful on-line business.

You
can get search engine optimization training from e-books, on-line tutorials, or
you can hire a search engine optimization specialist. The success of SEO services has revealed an over 200% growth over
the past two years.

All
this excitement has triggered a rush of search engine optimization services, SEO consultants and SEO Experts. But to succeed you must have a
realistic search engine marketing strategy that understands this new
advertising medium. Here are five key fundamentals you need to know for a
successful Search Engine Marketing Strategy.


Flexibility

The
success of your search engine marketing strategy in the end depends on your
keyword selection. A good search engine strategy targets a broad range of
keywords including little words as well as big words.

If
you are not familiar with Overture, visit the site. Available
tools can help you select the best keywords for your website. When starting
out, its much better to look for small bargains than to fight for one or two
big and popular keyword phrases.

Balance

While
paid search engine advertising is a great Internet marketing tool, you will
profit from a balanced search engine marketing strategy that also includes
organic search engine optimization services and link building. You might
consider hiring a professional SEO Company, staffed
with SEO Professionals to
provide this service for you.

At
some point, youll also want to grow your search engine marketing channel. Studies have shown
that organic listings are chosen first by 70% of the people viewing search
results. That means you can sharply increase your search engine traffic by
appearing in the organic results on the first page of Google
and Yahoo.


Measurement

Its
important to measure how much business is being generated (ROI) by the
marketing dollars you are spending on your search engine marketing strategy.

Do
rising bid prices scare you away from search engine marketing? They shouldn't
if you know which of your ads are winning customers
and which are not. Measurement can tell you that and skilled split testing and
maximize the conversion rate. Split testing is a
key value-add provided by professional Search Engine Optimization Professionals.

Persistence

Search engine campaigns are easy to set up
and for that reason easy to neglect. You must monitor your campaigns regularly
because the search engines often introduce new features that can help you
market your on-line business. If you
neglect your campaign, even for a short while, you might find that you've dropped
out of sight. An ongoing relationship
with Search Engine
Optimization Professionals can reduce this risk.

Curiosity

Dont
be afraid to tinker with the creative part of your search engine marketing
strategy. Sometimes a small word or text change can double or even triple your
click-through rate or conversion rate.

Try
it, just to see what happens. It won't ruin your budget and might just put you
at the top of your game.

In conclusion, the Internet is the most
cost effective marketing opportunity ever. By mastering these five fundamental
elements to search engine marketing you can be among the top performing
websites in your industry.
About the Author
Gregg Kell is President of Kell
Solutions a website
design firm and search engine
optimization firm based in Laguna Niguel, CA

My Theory on Linkage by Rich Brunelle

My Theory on Linkage by Rich Brunelle

I have a fairly simple theory on linkage.

*Incoming and outgoing linkage is more important than exchanged links. The reason for this belief is that usually incoming and outgoing linkage is relative to content.

*Exchanged links are an agreement between web sites to make a link to one another. Although recent exchanges are based on relavence, the relavence is not to content but to industry.

*Even bad linkage, can qualify as good linkage. But, the best linkage is the linkage being used to bring visitors to your site.

*I do not care how high your linkage improves your ranking on Google or any other search engine. If the linkage isn't providing visitors and searchers aren't searching for your keywords, the number one ranking doesn't mean a damn thing.

*SEO means Search Engine Optimization. It is intended to make your web pages Search Engine FRIENDLY. This does not "promote" your web site or product. It provides the person with the better optimization the ability to rank higher on search engines results than others. (And, if you think about it, it's allowing the search engines to dictate the design and content of your web site.)

Even if search engines never spyder another web site, linkage will continue to promote your web site. With this premis in mind, what type of linkage should provide you the best promotional result? If you haven't yet decided on content as the answer, I'll give you a few more minutes . . .

How do you develop "content" linkage? By writing content! You can create outgoing linkage to key high activity sites by including a link to their site in your content. You can create incoming linkage by getting others to write content and include your link in their site content. Or, you can write content about almost any topic, post it to others sites with a link back to your site within the content.

What makes a Press Release one of the best methods of web site promotion? First, it's content. Second, it's content relevant to your web site. Third, it's content, relevant to your web site, with a link back to your site. And fourth, it's content, relevant to your web site, with a link back to your site, that is maintained in a high activity sites database where the Internet Public and search engines get to see it. Is there a pattern forming here?

Want a demonstration of my theory? Use any major search engine. Type "datajam's Internet" in the search for space. How many links have you found? Now look closer. What are a majority of the links? Most are links created by distribution of a Press Release. And if you look closly, you will find linkage created by a press release distributed over five years ago.

So, in a nut shell. My linkage theory is simple . . . any questions?




About the Author
Rich Brunelle is CC&BW for all of the "datajam's Internet" web sites. He can be contacted via email at datajam@comcast.net See datajam's Internet to visit datajam's Internet.